Monday, 15 October 2012

Hipster Words - A Hipster Typeface


Hipster Words is a series of posters created to promote the new Sudtipos typeface Hipster Script. The posters were designed by Ale Paul with the copy written by Jon Parker.

"Hipster Script is another of my habitual attempts at trying to reduce the divide between manual and digital. In this case, I try to articulate brush lettering, try to get the computer to emulate continuous painting. The process wasnt that different from my work with Feel Scripts shot at computerized commercial lettering, though here we have a more casual contrast, rather than the high seriousness of the Copperplate script. Swashes, alternates, ligatures — too many of them, all trying to make the interplay between the tool's two extreme widths remain faithful to hand movement subtleties. I also toyed with ligatures containing apostrophes, something I've never seen before. With this typeface I think I've become more balanced in uniting the spontaneity of post-war ad lettering with the current trends in illustration and design." - source

The typeface can be purchased here.







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