Wednesday, 27 July 2011

Colour

As a follow up to the previous post about designing a Corporate Identity I’ve decided to write a bit more about colour as it plays such a huge roll in any form of design or illustration. Although a colour scheme may look visually appealing it may be quite the opposite psychologically. The psychological effects of colour are not quite as important when it comes to illustration but to marketing, colours should be chosen carefully.

These are what I consider to be the best websites for generating a colour scheme:

Colour Lovers – a great site for finding a colour palette or unique colour best suited to your design. The site has thousands of colours and palettes to browse through.

Colour Scheme Designer – this is more of a tool to find a colour that will work with the rest of your chosen colours. There are lots of other tools like this one but I find this to be the easiest to use.

Kuler – pretty much Adobe’s equivalent of Colour Lovers.

This is a great infographic explaining the psychology of colour.


Posted by Procras at 08:20
Labels: , , , ,

11 comments:

  1. So relevant, trying to find a good color scheme myself. =p

    ReplyDelete

  2. Well, there were really many, IMO way too many studies concerning the choices of colours in our lives. The most interesting part was probably the idea that people concerned about their health and/or suffering from some kind of diseases (?!) choose the colour brown, mostly for their clothes.
    On the other hand, colour silver chosen for cars represents the 'wealth and richness of the owner'. I don't quite believe in these things. Still, your post was a terrific read.

    ReplyDelete

  3. VERY useful. Seriously! Thank you! Colors are pretty damned interesting!

    ReplyDelete

  4. Great read, I wanted to keep my site looking modern and maybe a bit mysterious :p so black was a good choice for me and I got that idea from here.
    That and black is my favourite colour lol
    Another great post mate, amongst many other excellent posts.

    ReplyDelete

  5. Wow, that's an amazing info graphic. I might actually put it in to use when I consider some design projects I have to do.
    Tech Me

    ReplyDelete

  6. I dont study design or anything like that, but for some reason i dont know, i find this fascinating. It makes me wanna try new colors and see how those work.

    ReplyDelete

  7. I always knew that red was associated with very 'strong' emotions like anger and blue for calm but never knew about the other colors

    ReplyDelete

  8. red is my favorite collor

    Nice 'infographic' :]

    ReplyDelete

  9. Ive read somewhere before that red makes people listen to you more and gives you a powerful aspect if you wear it on a t-shirt haha, who knew colours could affect us so much!

    ReplyDelete

  10. very interesting post.

    i guess my site represents minimalism and calm + secure :) haha

    ReplyDelete

  11. Very, very handy :P

    My site must represent elegance and simplicity. This I like. :D

    ReplyDelete

Subscribe to: Post Comments (Atom)